Prize Rules

How IQ points turn into real prizes — who can redeem, what you get and how delivery works.

Last updated 1 September 2026

1. Who can redeem

You must be at least 18 years old. We ask for your date of birth before your first redemption; an account with no date of birth on file, or one that shows an age under 18, cannot redeem.
Your email address must be verified.
You must live in a country where we ship or issue prizes — currently the European Union. We may add or remove countries at any time.
Your account must be in good standing: not scheduled for deletion, not under integrity review and not in breach of the Terms of Service.
Practice (system) players never hold or redeem prizes.
Prizes are grouped by retail value and open up as your player tier rises: Bronze up to €10, Silver up to €25, Gold up to €50, Platinum up to €75, Diamond up to €100, Master every prize. Your tier follows your lifetime IQ — the points you have earned in total — and never falls when you spend IQ.

2. How the Prize Shop works

Each prize shows its IQ cost, a description and — for transparency — its approximate retail value. The retail value describes the prize; it is not a rate between IQ and money, and IQ can never be exchanged for cash.
Prizes are of two kinds: physical items, which we ship to you, and CELL coupons — a code worth a stated number of CELL that you enter in the CELL Store. A coupon is not money and cannot be exchanged for cash or for a physical prize.
Prizes are funded by Brainys, chosen in advance and limited in stock ("N left"). When stock runs out the prize disappears until we restock.
Tournament prize pools are announced before registration opens and are paid in IQ. They are set by Brainys and are never calculated from the entry costs players pay.
IQ is deducted the moment you confirm a redemption. A redemption appears in your profile as Pending until it is Fulfilled or Cancelled.

3. Delivery details and fulfilment

When you redeem a physical prize, give us a delivery address — full name, street and house number, city, postal code and country, optionally a phone number for the carrier — or choose the address saved in your Account settings. We use it only to deliver that prize; the address on a confirmed redemption does not change if you later edit your saved address.
CELL coupons need no delivery details: the code appears in your profile the moment you redeem, works once, only inside Brainys, and stays valid for 365 days. Anyone who enters the code in the CELL Store receives the CELL, so keep it to yourself unless you mean to give it away.
Physical prizes are usually dispatched within 30 days. Delivery times from carriers vary by country.
If your details are incomplete or we cannot reach you, we will contact you through your account email. If we hear nothing within 30 days we may cancel the redemption and return the IQ.
Physical prizes are shipped at our cost within the countries listed above. Customs duties or import taxes, where they apply, are the recipient's responsibility.

4. Verification

For prizes with a retail value above €50, or where we have integrity concerns, we may ask for proof of age or identity (for example a photo of an ID document) before fulfilment. Documents are used only for that check and deleted afterwards.
We may withhold a prize while IQ connected to the redemption is under review, and cancel it if the IQ was obtained through cheating, bugs or a breach of the Terms.

5. Cancellations and substitutions

You can ask us to cancel a Pending redemption before it is fulfilled; the IQ is returned to your account.
If we cancel a redemption for any reason other than a breach of the Terms (out of stock, cannot ship to your country, supplier issue), the IQ is returned in full.
If a specific item becomes unavailable we may offer a substitute of equal or greater retail value, or return the IQ.
There is no cash alternative to any prize and prizes cannot be exchanged.

6. Taxes and responsibility

Any tax that may apply to receiving a prize in your country is your responsibility.
A CELL coupon you fail to use before it expires is forfeited; a coupon issued to an account that is later deleted is cancelled with it.
Manufacturer warranties apply to physical goods; contact us and we will help you reach the supplier.

7. Changes and contact

We may change the catalogue, IQ costs, eligible countries and these rules at any time. Changes do not affect a redemption you have already confirmed.

Questions about a redemption? Contact us and quote the prize name and the date you redeemed it.

Prize Rules

How IQ points turn into real prizes — who can redeem, what you get and how delivery works.

Last updated 1 September 2026

1. Who can redeem

You must be at least 18 years old. We ask for your date of birth before your first redemption; an account with no date of birth on file, or one that shows an age under 18, cannot redeem.
Your email address must be verified.
You must live in a country where we ship or issue prizes — currently the European Union. We may add or remove countries at any time.
Your account must be in good standing: not scheduled for deletion, not under integrity review and not in breach of the Terms of Service.
Practice (system) players never hold or redeem prizes.
Prizes are grouped by retail value and open up as your player tier rises: Bronze up to €10, Silver up to €25, Gold up to €50, Platinum up to €75, Diamond up to €100, Master every prize. Your tier follows your lifetime IQ — the points you have earned in total — and never falls when you spend IQ.

2. How the Prize Shop works

Each prize shows its IQ cost, a description and — for transparency — its approximate retail value. The retail value describes the prize; it is not a rate between IQ and money, and IQ can never be exchanged for cash.
Prizes are of two kinds: physical items, which we ship to you, and CELL coupons — a code worth a stated number of CELL that you enter in the CELL Store. A coupon is not money and cannot be exchanged for cash or for a physical prize.
Prizes are funded by Brainys, chosen in advance and limited in stock ("N left"). When stock runs out the prize disappears until we restock.
Tournament prize pools are announced before registration opens and are paid in IQ. They are set by Brainys and are never calculated from the entry costs players pay.
IQ is deducted the moment you confirm a redemption. A redemption appears in your profile as Pending until it is Fulfilled or Cancelled.

3. Delivery details and fulfilment

When you redeem a physical prize, give us a delivery address — full name, street and house number, city, postal code and country, optionally a phone number for the carrier — or choose the address saved in your Account settings. We use it only to deliver that prize; the address on a confirmed redemption does not change if you later edit your saved address.
CELL coupons need no delivery details: the code appears in your profile the moment you redeem, works once, only inside Brainys, and stays valid for 365 days. Anyone who enters the code in the CELL Store receives the CELL, so keep it to yourself unless you mean to give it away.
Physical prizes are usually dispatched within 30 days. Delivery times from carriers vary by country.
If your details are incomplete or we cannot reach you, we will contact you through your account email. If we hear nothing within 30 days we may cancel the redemption and return the IQ.
Physical prizes are shipped at our cost within the countries listed above. Customs duties or import taxes, where they apply, are the recipient's responsibility.

4. Verification

For prizes with a retail value above €50, or where we have integrity concerns, we may ask for proof of age or identity (for example a photo of an ID document) before fulfilment. Documents are used only for that check and deleted afterwards.
We may withhold a prize while IQ connected to the redemption is under review, and cancel it if the IQ was obtained through cheating, bugs or a breach of the Terms.

5. Cancellations and substitutions

You can ask us to cancel a Pending redemption before it is fulfilled; the IQ is returned to your account.
If we cancel a redemption for any reason other than a breach of the Terms (out of stock, cannot ship to your country, supplier issue), the IQ is returned in full.
If a specific item becomes unavailable we may offer a substitute of equal or greater retail value, or return the IQ.
There is no cash alternative to any prize and prizes cannot be exchanged.

6. Taxes and responsibility

Any tax that may apply to receiving a prize in your country is your responsibility.
A CELL coupon you fail to use before it expires is forfeited; a coupon issued to an account that is later deleted is cancelled with it.
Manufacturer warranties apply to physical goods; contact us and we will help you reach the supplier.

7. Changes and contact

We may change the catalogue, IQ costs, eligible countries and these rules at any time. Changes do not affect a redemption you have already confirmed.

Questions about a redemption? Contact us and quote the prize name and the date you redeemed it.

1. Who can redeem

You must be at least 18 years old. We ask for your date of birth before your first redemption; an account with no date of birth on file, or one that shows an age under 18, cannot redeem.
Your email address must be verified.
You must live in a country where we ship or issue prizes — currently the European Union. We may add or remove countries at any time.
Your account must be in good standing: not scheduled for deletion, not under integrity review and not in breach of the Terms of Service.
Practice (system) players never hold or redeem prizes.
Prizes are grouped by retail value and open up as your player tier rises: Bronze up to €10, Silver up to €25, Gold up to €50, Platinum up to €75, Diamond up to €100, Master every prize. Your tier follows your lifetime IQ — the points you have earned in total — and never falls when you spend IQ.

2. How the Prize Shop works

Each prize shows its IQ cost, a description and — for transparency — its approximate retail value. The retail value describes the prize; it is not a rate between IQ and money, and IQ can never be exchanged for cash.
Prizes are of two kinds: physical items, which we ship to you, and CELL coupons — a code worth a stated number of CELL that you enter in the CELL Store. A coupon is not money and cannot be exchanged for cash or for a physical prize.
Prizes are funded by Brainys, chosen in advance and limited in stock ("N left"). When stock runs out the prize disappears until we restock.
Tournament prize pools are announced before registration opens and are paid in IQ. They are set by Brainys and are never calculated from the entry costs players pay.
IQ is deducted the moment you confirm a redemption. A redemption appears in your profile as Pending until it is Fulfilled or Cancelled.

3. Delivery details and fulfilment

When you redeem a physical prize, give us a delivery address — full name, street and house number, city, postal code and country, optionally a phone number for the carrier — or choose the address saved in your Account settings. We use it only to deliver that prize; the address on a confirmed redemption does not change if you later edit your saved address.
CELL coupons need no delivery details: the code appears in your profile the moment you redeem, works once, only inside Brainys, and stays valid for 365 days. Anyone who enters the code in the CELL Store receives the CELL, so keep it to yourself unless you mean to give it away.
Physical prizes are usually dispatched within 30 days. Delivery times from carriers vary by country.
If your details are incomplete or we cannot reach you, we will contact you through your account email. If we hear nothing within 30 days we may cancel the redemption and return the IQ.
Physical prizes are shipped at our cost within the countries listed above. Customs duties or import taxes, where they apply, are the recipient's responsibility.

4. Verification

For prizes with a retail value above €50, or where we have integrity concerns, we may ask for proof of age or identity (for example a photo of an ID document) before fulfilment. Documents are used only for that check and deleted afterwards.
We may withhold a prize while IQ connected to the redemption is under review, and cancel it if the IQ was obtained through cheating, bugs or a breach of the Terms.

5. Cancellations and substitutions

You can ask us to cancel a Pending redemption before it is fulfilled; the IQ is returned to your account.
If we cancel a redemption for any reason other than a breach of the Terms (out of stock, cannot ship to your country, supplier issue), the IQ is returned in full.
If a specific item becomes unavailable we may offer a substitute of equal or greater retail value, or return the IQ.
There is no cash alternative to any prize and prizes cannot be exchanged.

6. Taxes and responsibility

Any tax that may apply to receiving a prize in your country is your responsibility.
A CELL coupon you fail to use before it expires is forfeited; a coupon issued to an account that is later deleted is cancelled with it.
Manufacturer warranties apply to physical goods; contact us and we will help you reach the supplier.

7. Changes and contact

We may change the catalogue, IQ costs, eligible countries and these rules at any time. Changes do not affect a redemption you have already confirmed.

Questions about a redemption? Contact us and quote the prize name and the date you redeemed it.